Home » CRM

What is Customer Relationship Management(CRM)?

Customer Relationship Management is software application that help in managing all your company’s customer interaction and relationship. It is a term of principle, practice and guideline an entity/company abide by when dealing with prospect/ customer.

We can save all our prospects and customers, send emails, create reports, schedule appointments, add notes, manage pipeline.

Sales people work hard to get info about customers and then this info is scattered across their desk—their mobile contains call logs, excel spreadsheet contain pipeline data, sticky notes have crucial information scribbled on them, and their calendar (digital or physical) keeps track of their calls and appointments. So when salesperson have to track their relationships with customers, or even if they need a quick update on a prospect, then they have to retrace through a multiple item to get a comprehensive info about a prospect which is a very tedious task.

 A Customer Relationship Management will bring together all aspects of sales to one platform where tracing back about a prospect info is very easy to get. So, CRM is the solution under one roof for your sales and marketing activities.

Who are the important players in the market?

The below are the important players in the CRM market:

  1. SalesForce.com
  2. MS Dynamics
  3. Zoho
  4. Freshsales

What are the benefits of CRM?

Benefits of CRM applications are as follow:

  1. Better relationship with prospect and customer.
  2. Less manual data entry process.
  3. Enhanced communication between teams
  4. Better groomed pipelines
  5. Higher revenue and profit
  6. Better collaboration

What are the important features of CRM?

  1. Lead management
  2. Pipeline management
  3. Sales force automation
  4. Marketing automation
  5. Reports

Why CRM is important?

Customer Relationship Management Software helps a business to enhance its relationships with customers, service users, partners and suppliers.

Creating good relationships and keeping track of prospects and customers is important for customer acquisition and retention, which is at the vital part of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.