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Course Outline

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  1. The Basics of Online Marketing 
    1. Web Analytics
    • Introduction
    • What is web analytics?
    • Off-site analytics
    • On-site analytics
    • Why we use web analytics
    • Methods of measuring web traffic
    • Basic Metrics
    • Using log files
    • Page tagging
    • Determining geographical location
    • Click analytics
    • Google Analytics
    • SmartLook
    • Summary
    1. Conversion Optimization Metrics
    • What is conversion optimization(CO)?
    • What is not conversion optimization
    • Important terms
    • Calculation of CO
    • CRO Process
    • Making sense out of CRO
    • Metric to understand
    • Summary
    1. Basics of SEM
    • Intro
    • What is SEM?
    • Advantages of SEM
    • Paid Marketing
    • Inorganic Marketing
    • PPC Model
    • CPM Model
    • Ads Format
    • Today’s SEM scenario
    • SEO vs SEM
    • Importance of SEM
    • Summary
    1. Basics of SMM(Social Media Marketing)
    • Intro
    • What is SMM
    • Different Social Media Platforms
    • Facebook
    • Twitter
    • Google +
    • YouTube
    • Instagram
    • Social Media Marketing Strategy
      • Define a Plan
      • Developing Goals
      • Choosing platform
      • Implementation
      • Measurement and Control
    • Benefits
    • Brand loyalty and recognition
    • Using internet reach
    • Increasing conversion
    • Reaching out more audience
    • Reducing marketing cost
    • Taking advantages of different platforms
    • Availability
    • Summary
    1. SEO Basics
    • Intro
    • SEO Essentials
    • Elements of SEO
    • On page SEO
    • Off Page SEO
    • Content Writing
    • Code Optimization
    • Inbound/Outbound Links
    • History of SEO
    • Search Engine Algorithms
    • Present day Algorithms
    • Type of SEO
      • White hat SEO
      • Black hat SEO
      • Grey hat SEO
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