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What is Search Engine Marketing(SEM)?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings(Wikipedia)

Google AdWords

Google AdWords is SEM service developed by Google, where advertisers pay to display brief ads, service offerings, product listing and video marketing through Google ad network to internet users.

How to grow business through AdWords?

Online marketing will help in growing business in inorganic manner which in digital marketing termed as paid marketing. When we advertise with AdWords, we can use different method to reach potential customers. The following are the important benefits:

  • Reaching our marketing goals
  • Reaching out the potential customer
  • Targeting with keywords
  • Pay for the outcomes only.

How to differentiate with paid and organic ads?

A paid and organic ad can have differentiated due to some important factors. Let us say, if we search books in the search engine such as Google. We will be shown a list of search results, the first few results will be shown as subscript of “ad” are paid advertisement or sponsored one.

How to create an account in Google AdWords?

  1. Visit the website https://adwords.google.com/intl/en_in/home/

   2. Click Start Now.

   3.Add Email ID and Website address to get started.

   4.Once registered the following screen will appear

How to create an Ad in Google AdWords?

  1. Go to Ads and extensions tab
  2. Click on “create ad” button
  3. Three options are available
    1. Text Ad
    2. Call-only Ad
    3. Responsive Ad 

4.Select “Text Ad” from the dropdown

5.Add URL

6.Add Heading 1 and Heading 2

7.Create display path

8.Enter a description